What we do:
We believe everyone has a responsibility to tip n flip perceptions in Women’s Sport to create gender parity.
Leaders have a responsibility to empower females within the industry to showcase their knowledge, skills and expertise. Fans have a responsibility to respect the game. Athletes have a responsibility to understand their value and impact both on and off the pitch.
We believe by inspiring and educating athletes and leaders on their responsibility we will create confident champions on and off the pitch.
If women’s sport reaches it potential, we will see more purposeful communities creating a balanced society.
We want you to play your role, so that young girls confidently follow their sporting dreams, without compromise.
'At 29, I never thought cricket would give me the opportunity to play professionally. Opportunities for female athletes have been few and far between. Systematic change enabled me to turn my passion into my career. I’m living a reality I never thought would be possible. We're a long way from gender parity but I hope my experience within business and sport will positively help shape the industry. I want young girls to confidently follow their sporting dreams.’
Message from the founder - Phoebe Graham